• Matti MWM

10 Beginner Tips on Making Great Blog Content

Making a blog can be daunting for the best of us, even more so if you've recently taken your business online. We've put together 10 tips to help you get started.

Number 1 - Find the area you want to explore.

(Or your niché)

Start by reading books, articles and blogs, look at the competition and similar companies or people in the industry. Create a brainstorm of ideas to follow, and then start narrowing it down. Research is really important at this stage, as you might have all the information in your head for a full blog post, but that information might be wrong or there could be more to add that you don't know about.

Number 2 - Research Key Words

After you've found the area you want to explore, you can use tools such as Google Keyword Planner to find key words in that niche. You'll get a lot of information to sift through from this but you should start by cutting out key words that seem to go nowhere or don't have enough traffic, then cut out the major keywords that have too much competition.

The idea here is if you go for the highest searched keyword, there's probably a whole lot of sites already on it with that keyword.

Number 3 - Scope out the competition

Next up, search those key words in Google. Check out the competition, analyse what they do and their content. For instance, how detailed is the content? You'll need to look at the length of the content and the research that's gone into it. How many places do they link to? How long do you think they've spent writing it?

Is there a narrative to their blogs? A good story helps drive your post from beginning to end. It's a good way to develop ideas. Do they interview people? It's a great way to get new perspectives on things. If you don't want to conduct an interview you could just have a chat with your staff, get a dialogue going then pluck ideas from that. If you're part of online communities, such as subreddits, these can help greatly too.

Number 4 - Quality, Content and Purpose

You need 3 main things for your content. A good design, quality content, and a strategy. It needs to be visually pleasing, helpful or worthwhile for the audience and having a strategy to it will help you out. For example you could be publishing an ad that's a set up for a retargeting strategy.

Creating content will take time, and you'll feel like you have better things to do. However having a good bank of content will invite customers in and make you seem more professional and trustworthy.

Number 5 - Stand out from the crowd

It can be hard to compete with other content leaders on their own terms of they're already established. Don't sweat it though, because you might be able to put your own spin on it. Think about how to guides. A lot of those are really intense and comprehensive. Then you've got the "For Dummies" brand. They curate content and word it in a really simple, but very effective way. They just give you the information you need and don't sugar coat it or build it into anything more than it needs to be. Do this with your competition, stand out by being different.

If you're stuck on ways to find another angle, Google your keywords and scroll to the bottom. It'll give you a list of related searches.

Number 6 - Provide Value

You need to decide on the best way to provide value to your audience. Think about your audience and what they need. Each demographic you encounter will have different needs. If you're running Facebook ads you should know about this from results. Think about what they need and curate your content towards them. If part of your demographic is students, give money saving tips. This would also be the case later in life just before and during retirement.

If you deal with new parents, you could discuss ways to keep kids entertained over the summer holidays while also pushing your strategies or brand and products.

Number 7 - Capture Attention as soon as possible.

Title it with a good hook. The initial exposure catches readers when they're still deciding if they want to invest the time in finishing your article. There's too much competition out there for you to definitely be worth their time, from their perspective, unless they're a loyal follower. Challenge and amuse them, don't boast or brag.

Start with provocative titles, for example if you're a real estate agency you could give "6 Reasons people pay too much for houses".

Number 8 - Beat writer's block by just writing.

The best way to start writing content, is just start writing. Spew up your thoughts onto the page and polish it afterwards. It's not live til you publish it in most cases so just get all the data in then clean it up, design it better and most importantly, spell check it before posting. Also throw in your citations. Throw in links to the source of your info so it doesn't look like you've just made it up.

Number 9 - Free and Paid Advertising

Okay, once you've got it polished and published, it's time to promote it. You could either post it straight away, which is fine, or you can give it a week to a month to gather likes, then promote it. The benefit of this is that it will already have interest when other people find it through ads. Get it on Facebook, Instagram if relevant, Reddit etc.

Get it seen for free in as many ways as you can. Then once you start ads the people seeing it will know it's already got likes, shares and comments and they'll be more likely to do the same.

Lastly, Number 10 - Network.

As well as paid ads, you can try and network with other content creators and see if any of your resources are helpful to them. They could share your posts on their social media or it could just be citing you as a reference, either way is a good way to get their traffic led to you. You could also Guest Write for them, it provides them with content and you with free advertising to their audience.

In conclusion:

- Find your niché, and span out a little with keyword research.

- Do your research, both on facts, statistics and your competition.

- To beat writers block, just write til it takes off.

- Capture attention as soon as possible with a good hook.

- After you have the bulk of your quality info, curate it into something shiny for your audience to enjoy.

- Once it's live for a while and has some social interaction, then get it on Facebook ads. Free then Paid.

- Network. Join forces with other websites by connecting your blog to theirs to get noticed, then reach out. Also try guest writing on other people's blogs and having guest writers for your own.

That's 10 beginner tips for starting a blog! We hope this helps get you all set up!

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